Quick wins first
These strategies require minimal effort but can generate immediate visibility for your app:Share with the Leap community
1
Join our Discord
Connect with other Leap builders in our Discord community. Share your app in the #show-n-tell channel to get feedback and celebrate your launch with fellow developers.
2
Post on X/Twitter
Share your app on X and tag @leapdotnew. Include a short demo video or screenshots showing your app in action. We actively repost community builds to showcase them to our audience.
3
Share your story
Write a quick post about what you built and why. People love hearing about the problem you’re solving and your building journey.
Go where your users are
The most effective marketing happens where your potential users already spend their time. Instead of trying to pull them to you, meet them where they are. Reddit is your best friend for niche apps. If you built a gardening app, the people in r/gardening are exactly who you need to reach. Same goes for fitness apps in r/fitness, or productivity tools in r/entrepreneur. The key is being genuinely helpful, not promotional. Share what you learned building the app, ask for feedback, and let people discover it naturally. Think beyond the obvious platforms. Your users might hang out in unexpected places. A meal planning app might find users in r/MealPrepSunday, but also in Facebook groups for busy parents or Discord servers for fitness enthusiasts.Pro tip: Spend time in these communities before you post about your app. Understand the culture, contribute helpful comments, and build relationships. When you do share your project, you’ll already be a trusted community member.
Start with your network
Your personal network is underrated. These people already know and trust you, which means they’re more likely to try your app and give honest feedback. Don’t overthink it - just tell people what you built. Send a message to former colleagues who might find it useful. Post on your personal social media. Ask friends to try it out. Even if they’re not your target users, they might know someone who is. The goal isn’t to get thousands of users from your network. It’s to get your first 10-20 users who can give you feedback and help you refine your messaging for larger audiences.Make it easy to share
Once people try your app, make it simple for them to tell others about it. A 30-second screen recording showing your app in action is worth more than any written description. Keep it real and focused on the problem you’re solving. People don’t care about your tech stack - they care about whether your app makes their life easier.Plan a bigger launch
Once you’ve tested your messaging with your network and niche communities, you’re ready for broader visibility. Product Hunt remains the gold standard for product launches. Submit your app, launch Tuesday-Thursday for maximum visibility, and rally your supporters for launch day. A compelling tagline and demo GIF are essential. Other launch platforms worth considering: Hacker News Show HN works well for developer tools, Indie Hackers is perfect for solo projects, and Beta List helps with early-stage apps. The key is timing these launches after you’ve already refined your messaging and gathered some initial users and feedback.Remember: Marketing is not a one-time launch event. The most successful apps combine a strong initial push with consistent, ongoing efforts to reach new users and engage existing ones.
Need more help?
Building great apps is just the beginning. If you want to go deeper on marketing and growth:- Join our Discord community to connect with other builders
- Share your wins and challenges - the community is here to help
- Learn from others who’ve successfully launched their Leap apps